Typography – a Types-Painting-Art

For performing arts, to poetry, music, painting, sculpture and architecture is expected today, the magazine-picture art, the typography.

Typography is the art of visual interpretation, mediation between content and form. Wherever Type is used, does typography the design of content.

A prestigious typographer – Emil Ruder (1914-1970) – once said:

"Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty."

 

Boundaries - Typography Line Terms

Typography Line Terms

 

Anatomy of Typography

Stem Stem
Primary vertical stroke
Crossbar (Hairline) Crossbar (Hairline) A horizontal stroke
The thin strokes of a typeface also called hairline
Shoulder Shoulder The part of a curved stroke coming from the stem
Counter Counter (Hn = partially Counter, a = fully Counter)
Fully (Eye) or partially enclosed space within a letter
Serif (unilateral) Serif (unilateral)
"Feet" or non-structural details at the ends of some strokes
Serif Serif
"Feet" or non-structural details at the ends of some strokes
Transition Transition
Transition to the vertical stem
Shoulder Shoulder
n: shoulder, a: junction
Finial Finial
A tapered or curved end
Terminal Terminal
The end of a stroke that lacks a serif
Upward Stroke Upward Stroke
Downward Stroke Downward Stroke

 

Typographical quotation marks

In British typesetting are “ – ” (quotation marks) common.

„ ... “  DE, DK, PL, RO, RU, SK, SI, CZ, HU, IS
Mac: ALT + ^ ... ALT + 2, Windows: ALT + 0132 ... ALT + 0147

“ ... ”  UK, IE, ES, FR, PT, USA
Mac: ALT + 2 ... ALT + Shift + 2, Windows: ALT + 0147 ... ALT + 0148

„ ... ”  NL, HU, CF, ZA
Mac: ALT + ^ ... ALT + Shift + 2, Windows: ALT + 0132 ... ALT + 0148

” ... ”  SE, FI
Mac: ALT + Shift + 2 ... ALT + Shift + 2, Windows: ALT + 0148 ... ALT + 0148

“ ... „  IT, TR
Mac: ALT + 2 ... ALT + ^, Windows: ALT + 0147 ... ALT + 0132

» ... «  DE, DK, PL, HR, SK, CZ, HU
Mac: ALT + Shift + Q ... ALT + Q, Windows: ALT + 0187 ... ALT + 0171

« ... »  FR, IT, ES, PT, RO, NO, GR, RU, UA, SK, TR
Mac: ALT + Q ... ALT + Shift + Q, Windows: ALT + 0171 ... ALT + 0187

» ... »  SE, FI
Mac: ALT + Shift + Q ... ALT + Shift + Q, Windows: ALT + 0187 ... ALT + 0187

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