Corporate identity is your unified appearance which enables your customers to identify you. Your business card, your flyer, your internet presence, all communications of your enterprise should be of a piece. Your corporate design, its layout, logo, style and letter press should be present in all you advertisings.
Corporate Identity is not only the design of logo and business records, it also reflects the harmony of all corporate activities contrary: everything a company does and makes, based on his identity.
In order to be succesful, it is therefore essential to have a distinctive, individual corporate identity. Developing your own brand provides you with a decisive competitive advantage.