Packaging Design

Silent sales agents

Packaging has to be attractive and goal oriented. No other branch in the wide area of design is more subject to commercial pressures than the design of the packaging. Andrew Doyle (CEO of the English brand identity agency HMI) calls it in an interview with the magazine Rondo the highest form of art in the world of design.

In no other part of daily culture industrial inventiveness and economic dynamism becomes more concrete. The packaged product is the actual medium between producer and consumer. Packaging therefore is something like a mirror to the consumer society.

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Packaging Design, Floor cloth flink & sauber
Floor cloth
flink & sauber
Packaging Design, Purpose cloth flink & sauber
Purpose cloth
flink & sauber
Packaging Design, Coffee, Coffee packaging
Coffee packaging
Кофе Медведь
Packaging Design, Coffee, Coffee packaging
Coffee packaging
Мокка Медведь
Packaging Design, Coffee, Coffee packaging
Coffee packaging
Мягкий Медведь
Packaging Design, Produkt, Produktverpackung
Product packaging
Horse Nutrition
Label Design, Wine label design
Sparkling wine label
Borkener Original